Home Question Answer What is a launch word? What is a launch word? A launch word is a specific word or phrase that is used to launch an Alexa skill. When the launch word is spoken, the skill is triggered and the user can interact with the skill. Related Questions What is an Alexa Intent? What is an Alexa Utterance? What is an Alexa Program? What is an Alexa Programming Concept? What is an IF Else Condition? What is a Loop? How do I create an Alexa Program? What is a Random Number Generator? Load More